Mount Nebo Capital Leads US-Expansion for Saint Sass: Empowering the Gen-Z Lingerie Revolution
Mount Nebo Capital is thrilled to announce that we are leading the investment round for Saint Sass, the bold Berlin-based lingerie brand redefining undergarments for Gen Z. As an active investor and strategic partner for U.S. expansion, we’re committed to fueling Saint Sass’s growth across the Atlantic.
What Saint Sass Builds
Founded in 2021 by Vivien Wysocki and Larissa Schmid, Saint Sass began with fearless statement tights and rapidly evolved into a fashion-lingerie powerhouse. Its aesthetic marries unapologetic messaging with sleek design—fueled by campaigns like RETIRE RICH that turn lived experience into cultural relevance. Expansion into bras, sleepwear, and swimwear is now underway, pushing into every corner of intimate apparel.
Why This Investment Matters
1) A cultural movement, not just a brand. With celebrity traction from icons like Madonna, Paris Hilton, and Kendall Jenner, Saint Sass has become a symbol of confidence, empowerment, and Gen-Z attitude—receiving fervent attention on both sides of the Atlantic.
2) Strong U.S. growth and market fit. The U.S. has quickly become Saint Sass's largest market. This fresh capital will accelerate e-commerce growth, brand activations, and high-end retail placement on premium shelves—particularly across North America.
3) Scalable and stylish. Efficient digital marketing, low customer-acquisition costs, high retention, and a projected $10 million in revenue in 2025 reflect both savvy operations and authentic storytelling.
Our Strategic Role
At Mount Nebo Capital, we’re not just providing capital—we’re rolling up our sleeves as an active investor. We’ll drive the U.S. growth strategy, accelerate brand-building, support retail partnerships, and infuse the brand with our operational expertise. Our goal? Make Saint Sass the go-to Gen-Z lingerie brand in America.
Our Founding Partner Tom Walsh mentioned: “Saint Sass is doing more than selling underwear—it’s selling confidence, identity, and cultural relevance. We’re excited to lead the U.S. strategy and support a brand that embodies empowerment and modern desire.”
What’s Next
With Mount Nebo’s leadership in this round, Saint Sass is perfectly positioned for its next chapter: expanding product lines, scaling overseas, elevating retail presence—and continuing to challenge the spread of conventional lingerie with unapologetic flair. The journey is just beginning—and we’re honored to be part of it.
